US adults will spend 43.6% of their overall media time with digital in 2013, including 19.4% on mobile—compared to 19.2% on laptops and PCs
OpenX Mobile is a Full Monetization Platform
With OpenX, you have one ad technology platform to manage revenue across desktop, video, mobile, and e-mail.
Ad Exchange
Connect Demand & Supply Within a Single Platform
- 3 trillion ad transactions in 2012
- 250+ billion ad transactions per month
- 12+ billion bids per day
Ad Mediation
- Not a point solution, reduces impression leakage
- Optimize against all your demand sources
- Super auction vs. sequential selling
Ad Mediation
Connect Demand & Supply Within a Single Platform
- Not a point solution, reduces impression leakage
- Optimize against all your demand sources
- Super auction vs. sequential selling
How?Integrate easily with our Mobile SDK
Customization
Target multiple screen sizes and dis-
play orientations and include custom ad parameters using key-value pairs.
Multiple ad formats
Support for interstitial ads and standard IAB/MMA banner inventory.
- Banner 320 x 50
- Medium 300 x 250
- Fullscreen 320 x 480
Rich media ads
Support for click-to-action, Mobile Rich-media Ad Interface (MRAID), Celtra, & HTML5 ad units.
Developer tools
Configure event listeners and view messages coming back from the ad server in real time.
Unity 3D
An optional Unity plugin allows you to incorporate OpenX ad inventory into your Unity 3D app.
Why?Your audience is mobile
People have turned to smartphones and tablets to consume their favorite digital content. Where the audience goes, advertisers follow. But how do you reach your customers no matter where they are & what device they’re on? Many companies have resorted to using two, even three ad servers creating confusion and adding unnecessary complexity to this process.
5 hours
5 h
4 hours
4 h
3 hours
3 h
2 hours
2 h
1 hour
1 h
TV
Other
Mobile
Desktop Laptop
Digital
Print
Radio
Other
90%of us use multiple screens sequentially to accomplish a task over time
Smartphones are the most common starting place for online activities.
Tablets are most often a starting point for shopping and trip planning.
PCs are most often a starting point for more complex activities.
When?Our Self-serve Platform is coming soon...
